Search Engine Optimization is one of the most important considerations you should have in mind when building your site to ensure your site reaches the widest possible market. By optimizing your website you get organic, or un-paid, traffic from the search engines. VPCART has many built-in SEO features which will help to get your site indexed correctly by search engines.
For more information, please refer our guide at: https://helpnotes.vpcart.com/userguide900/#!Documents/searchengineoptimizationseo.htm
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It's a paid service by Google. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
To Sign up for Google Ads service please follow the steps below.
1) Firstly Go to the Google AdWords home page - https://ads.google.com/home/
You will need a Google username to use Google AdWords. Login with your existing Gmail account details or sign up for a new google account. After login please follow the on screen instructions as shown below.
2) Click the link 'NEW GOOGLE ADS ACCOUNT'
3) Select an option against 'What's your main advertising goal?' from the list below.
a. Get more calls
b.Get more website sales or sign-ups
c. Get more visits to your physical location
4) Describe your business
Enter Business name and Business website details.
5) Where are your customers?
Select the locations where you want your ad to appear (location of potential customers)
6) Set up keyword themes
Enter search term keywords related to your business. Keyword themes help match your ads to Google searches. Enter the products and services that you offer, and google will show your ads for related searches.
7) Let's write your ad
Write your ad here. Highlight the products and services you offer, and what makes your business unique. You have option to fill up 3 headlines, 2 descriptions, and URL path to encourage a user click on your ad. When the user cliks on the Ad they will be redirected to the url path provided.
8) Set your budget
Select the option that works best for your business and the results that you want. You can make updates any time.
9) Review your campaign settings
10) Confirm payment info
Make the payment and click 'Submit' button.