How to Add Google Analytic on VPCart V9

What is Google Analytics?

Google Analytics is mandatory for those of you who have a website, for those of you who want to advertise through platforms such as Google Ads or Facebook Ads, or those of you who want to use the services of influencers . If you are dealing with online, this tool needs to be taken into account! This article will explore it.

What is Google Analytics?

Google Analytics is a web analytics service or any online connected platform that is provided free of charge by Google. Google Analytics is part of the Google Marketing Platform and there is also a paid version, Google Analytics 360

What are the benefits of Google Analytics?

Help reporting your online marketing activities in one platform

Help recognize data-based customer behavior

Look for new insights in your business based on actual data

The discussion about Google Analytics is huge and deep, but in this article, we will try to explore the big picture of what it can do and how it will benefit you.

5 Basic Types of Google Analytics Reports

Google analytics is basically reporting your site in various perspectives. Each of these reports is:

1. Real Time Report

This Real Time Report is the most recent report on your site in the last 30 minutes. This Real Time report contains only a few important things, such as the origin of visitors, the location of the intended page, tracking buttons, conversions and so on.

Note: That general reporting on Google Analtyics usually experiences a gap of between 4 hours and 48 hours. This Real Time report is only valid for the last 30 minutes.

2. Visitor Report (Audience Report)

In this report the data that can be extracted is from the question "Who is your site visitor?"

Some things provided in the visitor report are:

Visitor demographics, from which city? how old ?

What devices are visitors using, Desktop Computers or Smartphones? What brand?

The visitor's lifestyle (Affinity). Google strives to identify the lifestyle of your visitors.

Visitor interest (In-Market). What are your visitors interested in? what are they looking for?

New visitors vs. Visitors who have visited before

3. Visitor Acquisition Report (Acquisition)

This report is specifically for those of you who ask "How are they data to my site?"

This is also probably the report most frequently opened by marketers, because this report lists the effects of various online marketing activities, namely Site Traffic (Traffic)

In this report several important things we can see:

How do our SEO, Adwords, Facebook and Influencer activities generate traffic?

Is the visit short? Did Goal Happen?

Which of these marketing channels needs to be improved?

4. Behavior Report

This report is for those of you who ask "What do they do on my site? How Site Performance ".

Many behavioral reports give you insight into:

The page most visitors are opened

Site Speed

What are visitors looking for?

Do visitors download? play video? or other interaction actions

5. Conversions Report

This report is you who asked "Is the behavior of visitors according to what I want?"

Now this is the most important thing in your business, tracking conversions. Conversion here is everything you want your visitors to do. We divide conversions into 2 classes, namely:

Macro Conversion: Gives you a monetary or business impact. For example Transactions

Micro Conversion: It has no monetary impact, but an interaction phase to increase trust. For example: register for a Newsletter or download a Company Profile.

This is the reporting section where you need to make changes and adjustments to different sites.

In this conversion report, some things you can get:

Track the process of Goal, how long does it take? how many visits? through any media?

For Online Stores, How is the work basket performing? what products are often included in shopping bags, coupons are often used

Google Analytics is more than a basic site report

If the above report doesn't satisfy you, take it easy, because this platform allows you to do even more:

Create reports based on specific segments , for example reports from SEO visitors only or reports from visitors in the city of Jakarta only

Create new derived reports from basic reports. The basic report distributed above can still be combined again.

Track the impact of offline campaigns on the site

Make a grouping of site content

Create a visitor group (for the data used by Google Ads)

that is a common thing that is often done basically there is much more that can be done.

Who is required to use Google Analytics?

This platform is required for business owners and webmasters. You can also give third parties access to track campaign performance.

As a provider of Google ads advertising services , professional SEO services , social media marketing services , and email marketing services , our clients are required to use Google Analytics for the transparency of their campaigns.

How to learn how to use Google Analytics?

To master this sophisticated platform, we can provide some input:

Google Analytics Academy , an online learning platform to master the ins and outs of this web analytics program

Udemy , an online learning platform from many teachers around the world. Some of them are free

How to Add Google Analytic on VPCart V9

Before enabling Google Analytics in your site, you need to set up an account with Google. You can do this at http://analytics.google.com/.

Once you have a Google Analytics account, you can set up VPCART to handle this by following these steps:

1. Login to your Administration and go to the Setup tab.

2. In the search box, enter the word urchin.

3. Two entries will be returned:

Xurchinstats: Setting this to Yes turns on the Google Analytics code in your site.

Xurchinacctno: Enter your Google Analytics account number here.

4. Click the Continue button at the bottom of the page.

Your site is now Google Analytics enabled!

NOTE: Our VPCart 9 by default is already supporting Google Ecommerce Tracking once you have enable the above configs.

Ecommerce tacking is a feature of Google Analytics through which you can track ecommerce data like sales amount,number of orders, order value etc. of a website in Google Analytics. It is only by using Google Analytics ecommerce tracking, you can correlate sales data with website usage data like sessions, traffic source/medium, bounce rate, landing pages etc.

You need to enable Ecommerce for each view in which you want to see the data.For this please follow the steps below.

1. Sign in to Google Analytics.

2. Click Admin, and navigate to the 'view' menu. Please note that the account you select determines which properties you can see. The property you select determines which views you can see.

3. In the VIEW column, click Ecommerce Settings.

4. Set Enable Ecommerce to ON.

5. Click Save.

For more information, please refer our guide at: https://helpnotes.vpcart.com/userguide900/#!Documents/googleanalytics.htm

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